Established in 2013 the Gumball 3000 Foundation intends to benefit underprivileged youth through educational and recreational infrastructure based projects around the world. The mission is to give underprivileged youth greater opportunities in life, ensuring that future generations are invested in and presented with every occasion to be the best version of themselves.

The Gumball 3000 Foundation works alongside established charities to assist in their charitable efforts and to guide their respective and considerable philanthropic attentions to causes which Gumball can identify from as its position as a youth brand.

During the annual Gumball 3000 rally the Foundation hosts an live auction in partnership with Christie’s as well as the Online Charity Grid, where all the participating teams compete to start the rally in pole position by donating money to their team.

To date the Foundation has raised £2.5 million