Laureus is a global organisation that celebrates sporting excellence and uses the power of sport to transform the lives of children and young people. There are three distinct elements to the Laureus family and all three work together to help Laureus Sport for Good achieve its charitable aims.

(1) Laureus Sport for Good is the separate charitable arm of the Laureus family. Over the last 20 years, Laureus Sport for Good has raised more than $150m for the Sport for Development sector and, together with its partners, has reached and helped change the lives of almost 6m children and young people. Laureus currently supports more than 275 programmes in over 50 countries. 

(2) The Laureus World Sports Awards is an annual award ceremony honouring individuals and teams from the world of sports along with sporting achievements throughout the year.

(3) The Laureus World Sports Academy is a unique association of more than 60 of the greatest living sporting legends from sports as diverse as football, tennis, athletics, skateboarding and motor racing. All members of the Academy share a belief in the power of sport to break down barriers, bring people together and improve the lives of young people around the world. The Academy is also the ultimate sports jury, voting each year to decide the winners of the Laureus World Sports Awards.

Laureus Sport for Good x Gumball 3000 Foundation

The Gumball 3000 Foundation has been a long-term supporter and partner of Laureus and have consistently been amongst their biggest donors, working closely with them on an array of incredible sports programmes both domestically and worldwide.

In the earlier stages of its relationship with Laureus, the Gumball 3000 Foundation supported Laureus projects such as the Street Football Programme KICKFORMORE and in 2017 donated £75,000 specifically for the Austrian based girl’s football initiative, Girls Kicking. Since then, the partnership has grown organically, with both organisations equipped with the vision of improving the lives of underprivileged youth through sport.

In 2022, the Gumball 3000 Foundation staged the inaugural Gumball Goodwill Cup at David Beckham’s Inter Miami CF’s DRV PNK stadium in partnership with Laureus Sport for Good. Despite falling just short to a Laureus World XI captained by Barcelona & Spain legend member Gaizka Mendieta, the Gumball All-Stars did us proud. The story continues next summer as the Gumball Goodwill Cup becomes an annual spectacle across various iconic stadiums around the world.