Laureus is a global sports-based charity that works to improve the lives of youth. At the inaugural Laureus World Sports Awards in 2000, Nelson Mandela, who was the first patron of Laureus, said “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair”. This statement has become the philosophy of Laureus and the driving force behind its work.
Since its inception, Laureus Sport for Good has raised more than €150m for the Sport for Development sector, reaching and helping change the lives of more than six million children and young people. Laureus Sport for Good currently supports more than 200 programmes in over 40 countries that use the power of sport to transform lives.
The Gumball 3000 Foundation has supported Laureus projects such as the Street Football Programme Kickformore and in 2017 donated £75,000 specifically for the Austrian based girl’s football initiative, Girls Kicking. This programme gives girls with and without a migration background opportunities to experience positive experiences in ball sports and opportunities to develop a lasting interest in sports and physical activity.
The Gumball 3000 Foundation continues to expand on its existing relationship with Laureus, with a host of exciting projects lined up for the near future.