Laureus is a global sports-based charity that works to improve the lives of young people. At the inaugural Laureus World Sports Awards in 2000, Nelson Mandela, who was the first patron of Laureus, said, "sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair." This statement has become the philosophy of Laureus and the driving force behind its work.

Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for Good has helped to improve the lives of millions of young people in over 35 countries, proving that sport can change the world.

The Gumball 3000 Foundation has supported Laureus projects such as the Street Football Programme Kickformore and in 2017 donated £75,000 specifically for the Austrian based girl's football initiative, Girls Kicking. This programme gives girls with and without a migration background opportunities to experience positive experiences in ball sports and opportunities to develop a lasting interest in sports and physical activity.