GUMBALL 3000 FOUNDATION x THE KING’S TRUST: ROAD TO RETAIL

The Gumball 3000 Foundation launched its inaugural “Road To Retail” project in partnership with The King’s Trust in May 2025, with the goal of empowering young creatives to explore the world of fashion and streetwear whilst providing them with the opportunity to co-design an exclusive collection. 

Led by Gumball 3000 founder Maximillion Cooper, Gumball 3000 hosted a workshop at Gumball HQ, bringing together six young people from The King’s Trust for an inspiring, behind-the-scenes experience. Participants learned the essentials of developing a successful apparel collection - from design and branding to production and marketing. As part of the experience, the young people co-designed a limited-edition Gumball 3000 Foundation x The King’s Trust t-shirt and cap. These exclusive pieces serve as wearable reminders of the creativity and ambition of young people - gifted to rally participants as a token of meaningful impact.

As part of the project, the Gumball 3000 Foundation has pledged to donate £10 for every Gumball 3000 Tour T-Shirt and Driver's Cap sold to The King’s Trust - to help transform young lives. 

As a result of this impactful initiative, the Gumball 3000 Foundation has been nominated for two awards at The King’s Trust Partnerships Awards later this year.